Marketing for short courses: how to overcome the challenges (SPOT01.B)

  • Available
    On demand
  • Topics
    • Marketing, recruitment and admissions

About this session

The marketing of short courses such as summer schools is a key area but it falls outside the sphere of traditional university marketing. Many rules for degree marketing cannot be applied. This session will look at strategies and tactics to put you in a strong position to market your short courses. How can we develop short course marketing expertise in our universities? And how can we build this expertise across our institutions, despite the competitive nature of marketing?


  • Alexander Heinz | King's College London | United Kingdom
  • Bettina Nelemans | Utrecht Summer School, Utrecht University | Netherlands
  • Ian Kenny | Summer Programmes Office, Graduate School of Social Sciences, UvA | Netherlands