Marketing and Recruitment breakout: Get ready to transition to generation Alpha, or should we even bother trying? (U07)

  • Date
    Thursday 30 September 2021
  • Topics
    • Marketing, recruitment and admissions

About this session

Traditional higher education marketing is changing, but this is not a discussion about what’s coming. This is perhaps not even a discussion about what to do at all. In this breakout, we build on the previous session (U07), rethinking our approach and future in digital higher education while the Gen Z hype is still hot. But what is around the corner? Instagram is already over 10 years old. In five years, TikTok will be old or gone. Is it even possible to keep up?  


  • Kimmo Kuortti | Oulu University of Applied Sciences | Finland
  • Herwig Dämon | University of Liechtenstein | Liechtenstein