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SUMMARY:EAIE Online Academy: Content marketing 
DESCRIPTION:Beyond being just a buzzword, content marketing in higher education offers important insights into the typical human behaviour and motivational factors along the student recruitment funnel. In practice, it is about creating valuable and relevant content that meets prospective students’ needs and expectations. A thoroughly developed content strategy helps your university to reach international student recruitment goals by positioning you as a trustworthy institution and fostering your brand value.\n
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 Event details: https://www.eaie.org/events/event-calendar/eaie-online-academy-content-marketing-2021-11-10.html
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