The three pillars of marketing: segmentation, value proposition, and business model
Publication dateApril 2017
- Marketing & recruitment
This title is part of the EAIE Executive Summary series, which provides takeaways from key sessions at the EAIE conference. At EAIE Liverpool 2016, panellists Joachim Ekstrom, Olga Krylova and session chair Diederich Bakker discussed how basic marketing principles help universities attract top students.