Michelangelo Balicco

Universita’ Cattolica del Sacro Cuore, Italy
Michelangelo Balicco

2020 has been a year of change for me. Became a father, changed job and I am moving from Italy to France to start a new position as a Director for International Development at BSB. 
Born in Italy to a French mother, I hold a joint Executive Master’s degree in Marketing and Sales from ESADE and SDA Bocconi. My career in education began in February of 2005 when the Rector of Politecnico di Milano sent me on a mission to China. Over the past 15 years, I represented Politecnico di Milano and Università Cattolica in every part of the globe. Among my duties I have defined the University’s go-to-market strategy, I have selected and managed more than 80 agents worldwide as well as coordinated several area managers. Besides my regular activities, I held various seminars and workshops at worldwide educational conferences (including the EAIE and NAFSA) covering different topics related to marketing and recruitment strategies.  
Being a Steering group member of the Marketing and Recruitment Expert Community, I would like to look beyond the higher education ecosystem and take, adapt and implement up-to-date best practices from other industries. Today, ‘marketers’ must be creative, innovative and a bit foolish in order to keep performing in such adverse conditions. 

The candidate received 37 votes.