Mats Engblom

University of Helsinki, Finland
Mats Engblom

I’m Mats Engblom and I currently work as a Marketing Specialist at the University of Helsinki. I focus on international student marketing with a digital-only approach, working in particular with search engine marketing, educational agents, student recruiting portals and web metrics. Higher education in the Nordic countries is close to my heart, and I also have a background as a journalist, press photographer and communications officer. In the EAIE elections in 2018, I was elected as a Steering group member for the Marketing and Recruitment Expert Community. 

The EAIE is a wonderful platform for sharing knowledge. During the coming years, I want Marketing and Recruitment members to get to know each other better. Sessions and networking events during the conference are one way to do this. By sharing our successes and failures, we will do better in the future. A lot of us are working alone or in small teams, so the conference is an extremely important way to improve our marketing skills.