Marlies Overbeek

University of Twente, the Netherlands
Marlies Overbeek

My name is Marlies Overbeek and work as a Senior Marketing Adviser at the University of Twente, the Netherlands. I have been working in internationalisation for the past 13 years in roles connected to strategy, organisational change, and marketing and recruitment. I look at my field of work with an integrated view. My interest is very much into building bridges to facilitate our academics in the best possible ways. I would very much like to be given the opportunity to contribute to the Admission and Recognition Expert Community in similar ways, and further connect the worlds of marketing, admission and recognition. In the end, we are all looking at attracting the right students, and building externally oriented strategies to reach out to them. However, what does it take internally for a university to turn internationalisation and international student intake into a success? How can we identify the right students to build the university community we are looking for? In the past, I was a board member of the Dutch higher education marketer network DHENIM. With this volunteer experience and my professional background I would be very pleased to contribute to our wonderful field.

Marlies Overbeek received 82 votes.