Eduard Pupupin

Nuffic, the Netherlands
Eduard Pupupin

Hello there! How do you do? My name is Eduard Pupupin and I would be honoured to be a member of the EAIE Expert Community Steering group for Marketing and Recruitment. I have been working for almost 15 years in higher education marketing. For the last four years I have been at Nuffic, the Dutch organisation for internationalisation in education. I’m the Senior Marketing Adviser for Nuffic, providing advice, information and support related to international student recruitment and marketing. I work together with higher education institutes, the ministry of education, other national agencies and relevant stakeholders. Before Nuffic, I worked for more than 11 years at the University of Twente as a marketer. 

I believe in a community where we discuss, share and collaborate on different topics, including marketing strategies, digitalisation, customer journeys, tools and events. But I also want to talk about diversity, inclusion, housing and the public debate about the added value of recruiting international students.  

Friends and colleagues say that I’m typical Dutch: creative, analytical, social and a networker. I have an MSc in Communication Science. My hobbies are movies, travelling the world, board games, floorball and improv theatre.