Charlene Allen

Red Emerald, United Kingdom
Charlene Allen

I’m Charlene Allen the Managing Director of Red Emerald, an international training and advisory business focused on international higher education. I have 21 years of experience in higher education in the UK, working in roles across marketing, recruitment and internationalisation, and recently as Director of Student Recruitment and Int’l Relations. I am passionate about the internationalisation of higher education and the development of female leadership. I took a national sector-leading role with British Universities’ International Liaison Association (BUILA) for 12 years on the executive board, five of those as Chair. BUILA is a UK association that has helped shape the StudyUK campaign, provided evidence to help change immigration policy and feedback on the UK International Education Strategy. Repositioning the association as the go-to body amongst key sector stakeholders, developing the membership offer and refocusing priorities in order to add value, are just some of the strategic achievements the team and I were able to realise during my time as Chair. I believe my knowledge, experience and desire to make a difference to the internationalisation of higher education would be valuable to the EAIE's General Council. It would be an honour to provide support and contribute to the EAIE and to have a positive impact on the developments of internationalisation at the European level.