Bertrand Laborde

StudyPortals, the Netherlands
Bertrand Laborde

This is a job-share with Aisling Tiernan.

I am very grateful to have been an elected member of the Expert Community Marketing and Recruitment Steering group for the last two years and long for a second mandate. I believe that our community is developing very nicely, and our impact can keep growing by sharing more practical experience and best practices. I am involved in the EAIE and aim to achieve a greater diversity in our member base, create a resource platform for higher education marketeers, and pick up other exciting projects to help our community.

To tell you more about me, I come from France, I am part of the University Value department of Studyportals (which I joined in 2009 shortly after its birth), and I have an industrial engineer background. I have attended every EAIE conference since 2011 and was already involved in three marketing and recruitument sessions: presenting on multi-channel tracking, landing-pages and CRM, remarketing, and should lead a workshop on tracking online marketing activities at the Geneva conference.

I am very motivated to sharing the honour of contributing longer to Marketing and Recruitment professionals with the respected Aisling Tiernan in a job-share.