Bertrand Laborde

Independent, the Netherlands
Bertrand Laborde

I am grateful to have been an elected Steering group member of the EAIE Expert Community Marketing and Recruitment for the last four years and would be honoured to become Chair in a third and final mandate. Finding and motivating Marketing and Recruitment talents for the following elections or to become speakers will be an important project during this mandate, together with achieving greater diversity in our member base, creating a resource platform for higher education marketers and improving the quality of the conference and academy programmes. Our community is developing nicely and I believe that we can improve our impact by sharing more practical experience and best practices. 

I come from France, have a background in industrial engineering and have been part of the University Success department of Studyportals since 2009, shortly after its creation. I have attended all EAIE conferences since 2011 and have been involved in three Marketing and Recruitment sessions (multi-channel tracking; landing pages and CRM; remarketing) and two workshops (tracking online marketing activities). 

I am motivated to contribute for longer in this Expert Community, especially as Chair, and to be a humble successor in this role to amazing industry leaders and mentors such as Joanna, Joachim, Edwin and Thijs!