Michiel DoetjesInternational Office of Saxion University of Applied Sciences, the Netherlands
Marketing and communications professional focused on calculating the ROI of online marketing campaigns
Michiel is Marketing and Communications Adviser within the International Office of Saxion University of Applied Sciences in the Netherlands and specialises in online marketing, social media strategy and web analytics. As a trainer for the EAIE, he has taught several courses on optimising international websites and calculating return on investment of online marketing campaigns using Google Analytics. In addition to his work in the field of international higher education, Michiel is building his own business aimed at helping entrepreneurs measure and interpret the results of online marketing and social media campaigns. He has a Bachelor’s in communications and is Google Analytics Certified.