European Association for International Education

Current M&R board
Feite van Dijk, BI Norwegian Business School, Norway
Justyna Giezynska, STUDYBILITY.COM, Poland
Andrew Nicol, Hobsons, Malaysia
Arnold Persoon, Nyenrode Business University, Netherlands
Christopher Price, PFL Group International Ltd, United Kingdom
Christiane Roth, Università Bocconi, Italy
Maite Viudes, Universitat Pompeu Fabra, Spain

Resource persons
John Larkin Education Consultant, United Kingdom

History
During the 2001 EAIE conference in Porto, Thijs van Vugt of Tilburg University initiated the founding meeting of a new SIG Marketing & Recruitment (M&R). After two successful conferences in Vienna and Torino M&R was given Professional Section status at the General Meeting in Torino.

Mission statement
The Professional Section M&R aims to create a framework for professional and sustainable success in the new and rapidly growing sector of international marketing and recruitment at European Universities, with a focus on degree-seeking students. This success is characterised by offering quality education and services, from prospective student to alumnus.

Objectives
  • To serve as a forum for discussion and networking
  • To become a knowledge base for both international marketers and senior management at HEIs
  • To share hands on experience and best practice in the field of international marketing and recruitment, aimed at the various needs of HEIs
  • To establish links with similar associations in other parts of the world
  • To offer and develop annual Conference Sessions aimed at the needs of its members
  • To organise sessions and workshops on international marketing and recruitment at the Annual EAIE Conference.

Membership

M&R membership is available to all EAIE members who:
  • Have or want to develop international Marketing & Recruitment responsibilities within HEI's
  • Have overall managerial responsibilities within HEI.
  • Have international marketing responsibilities at a national or international level